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Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3RD EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008.
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Total Relationship Marketing Evert Gummesson. Marketing Management, Relationship Strategy,

by Gummesson, Evert.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, c1999Availability: Items available for loan: Mombasa (1) Call number: HF5415.55 .G86 1999, Nairobi (1) Call number: HF5415.55 .G86 1999.

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