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Essentials of Marketing Research / William G. Zikmund, Barry J. Babin.

By: Zikmund, William GContributor(s): Babin, Barry JMaterial type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, c2003Edition: 2nd edDescription: xxi, 452 p. : col. ill. ; 28 cmISBN: 9780324182576; 032418257(pbk.)Subject(s): Marketing researchLOC classification: HF5415.2 | .Z537 2003

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General book	Karen	HF5415.2 .Z537 2003 (Browse shelf(Opens below))	1	Available		2022-6976

Includes bibliographical references and index.

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The Co-operative University of Kenya

Essentials of Marketing Research / William G. Zikmund, Barry J. Babin.