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Contemporary Marketing :

Boone, Louis E.

Contemporary Marketing : interactive text / Louis E. Boone, David L. Kurtz. - 11 ed. - Mason, Ohio : Thomson/South-Western, c2005. - xx, 491 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 0324290101 (package) 032429008X (text only) 0324290098 (Xtral access certificate) 0534558534 (InfoTrac)

LCCN: 2003117133

LC Class. No.: HF5415 / .B53

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The Co-operative University of Kenya

Contemporary Marketing :