Advertising and Integrated Brand Promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: 9780324568622 (student ed.); 0324568622 (student ed.); 9780324569407 (instructor's ed.); 0324569408 (instructor's ed.)Other title: Advertising & integrated brand promotionSubject(s): Advertising | Advertising media planningDDC classification: 659.1 LOC classification: HF5821 | .O34 2009
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Includes bibliographical references and indexes.
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