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E-Marketing Excellence :

Smith, P. R. 1957-

E-Marketing Excellence : The Heart of E-busness / PR Smith and Dave Chaffey. - Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002. - xiii, 340 p. : ill. ; 25 cm.

Published in association with: the Chartered Institute of Marketing.

Includes bibliographical references and index.

ISBN: 0750653353

LCCN: 2004301618

Nat. Bib. No.: GBA1-W9605

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .S615 2002

Dewey Class. No.: 658.8002854678

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The Co-operative University of Kenya

E-Marketing Excellence :