Strategic Marketing Management Cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 6th edDescription: xvi, 624 p. : ill. ; 26 cm. + 1 computer disc (3 1/2 in.)ISBN: 0256261253Subject(s): Marketing -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415 | .C6944 1999
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Karen | HF5415 .C6944 1999 (Browse shelf(Opens below)) | 1 | Available | 2020-0434 | |
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Book
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Karen | HF5415 .C6944 1999 (Browse shelf(Opens below)) | 2 | Available | 2020-1196 |
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| HF5415 .B7729 2012 Marketing | HF5415 .C2535 2010 Manager's Guide to Marketing, Advertising, and Publicity / | HF5415 .C6944 1999 Strategic Marketing Management Cases / | HF5415 .C6944 1999 Strategic Marketing Management Cases / | HF5415 .C79 1971 Basic Marketing: Concepts, Decisions, and Strategies | HF5415 .D92 2009 Business Marketing : | HF5415 .D92 2009 Business Marketing : |
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
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