Marketing Research / A. Parasuraman, Dhruv Grewal, R. Kishnan.
Material type: TextPublication details: Boston : Houghton Mifflin Co., c2007Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN: 061866064X (instructor's exam copy); 0618660631 (main student text)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .P373 2007Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General book | Karen | HF5415.2 .P373 2007 (Browse shelf(Opens below)) | 1 | Available | 2023-0118 |
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HF5415.2 .M288 2002 Basic Marketing Research : | HF5415.2 .M3587 1995 Marketing Strategies : | HF5415.2 .M3587 1995 Marketing Strategies : | HF5415.2 .P373 2007 Marketing Research / | HF5415.2.S45 1970 Marketing Research | HF5415.2 .W558 2006 Marketing Research : an Integrated Approach / | HF5415.2 .Z537 2003 Essentials of Marketing Research / |
Includes bibliographical references (p. 581-611) and indexes.
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