The Co-operative University of Kenya

Marketing / (Record no. 5404)

MARC details
000 -LEADER
fixed length control field 01280cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15157499
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210407154513.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080128s2009 mauabd 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008002053
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978007299989 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007299989-6 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency CUK
Modifying agency CUK
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
Remainder of title The core
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/IRWIN,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 425 p. :
Other physical details col. ill., map, charts ;
Dimensions 29 cm.
490 0# - SERIES STATEMENT
Series statement Mcgraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Previous ed. entered under title.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip089/2008002053.html">http://www.loc.gov/catdir/toc/ecip089/2008002053.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html">http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Inventory number Source of acquisition Total Renewals Date checked out
          Karen Karen 03/03/2017 1 HF5415 .K452 2007 019238 03/10/2018 5 03/03/2017 General book   Donation   27/09/2018
          Karen Karen 03/03/2017 4 HF5415 .K452 2007 019237 26/03/2019 6 03/03/2017 General book   Donation   21/03/2019
          Karen Karen 13/03/2017   HF5415 .K452 2007 019813 13/03/2017 7 13/03/2017 General book   Donation    
          Karen Karen 13/03/2017   HF5415 .K452 2007 019812 13/03/2017 8 13/03/2017 General book   Donation    
          Karen Karen 13/03/2017   HF5415 .K452 2007 019816 13/03/2017 9 13/03/2017 General book   Donation    
          Karen Karen 13/03/2017 1 HF5415 .K452 2007 019815 10/04/2017 10 13/03/2017 General book   Donation   03/04/2017
          Karen Karen 13/03/2017   HF5415 .K452 2007 019814 13/03/2017 11 13/03/2017 General book   Donation    
          Karen Karen 27/04/2017   HF5415 .K452 2007 019963 27/04/2017 2 27/04/2017 General book   Donation    
          Karen Karen 03/02/2020   HF5415 .K452 2007 2020-0431 03/02/2020 12 03/02/2020 Book   donation from kenyatta university    
          Karen Karen 05/02/2020   HF5415 .M29474 2009 2020-0604 05/02/2020 1 05/02/2020 Book   DONATION    
          Karen Karen 05/02/2020   HF5415 .M29474 2009 2020-0605 05/02/2020 2 05/02/2020 Book   DONATION    
          Karen Karen 05/02/2020   HF5415 .M29474 2009 2020-0606 05/02/2020 3 05/02/2020 Book   DONATION    
          Karen Karen 13/02/2020   HF5415 .K452 2007 2020-1108 13/02/2020 13 13/02/2020 Book   Donation from Kenyatta University    
          Karen Karen 13/02/2020   HF5415 .K452 2007 2020-1109 13/02/2020 14 13/02/2020 Book   Donation from Kenyatta University    
          Karen Karen 13/02/2020   HF5415 .K452 2007 2020-1110 13/02/2020 15 13/02/2020 Book   Donation from Kenyatta University    
          Karen Karen 13/02/2020   HF5415 .K452 2007 2020-1111 13/02/2020 16 13/02/2020 Book   Donation from Kenyatta University    
          Mombasa Mombasa 30/11/2016 2 HF5415 .K452 2007 019236 10/07/2018 4 30/11/2016 Short Loan   Donation 1 09/07/2018
          Nairobi Nairobi 07/11/2016   HF5415 .K452 2007 019063 07/11/2016 1 07/11/2016 Short Loan        
          Nairobi Nairobi 10/11/2016   HF5415 .M29474 2009 019173 10/11/2016 3 10/11/2016 Book 019173      
          Nairobi Nairobi 15/02/2020   HF5415 .K452 2007 021090 15/02/2020 17 15/02/2020 Book        
          Nairobi Nairobi 15/02/2020   HF5415 .K452 2007 021073 15/02/2020 18 15/02/2020 Book        
          Nairobi Nairobi 24/02/2020   HF5415 .M29474 2009 2020-2006 24/02/2020 25 24/02/2020 Book   Donation from Kenyatta University    
          Nairobi Nairobi 09/03/2020   HF5415 .K452 2007 2020-2493 09/03/2020 26 09/03/2020 Book   Donation from Kenyatta University    
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