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Marketing /

Kerin, Roger A.

Marketing / The core Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston : McGraw-Hill/IRWIN, c2009. - xxxiii, 425 p. : col. ill., map, charts ; 29 cm. - Mcgraw-Hill/Irwin series in marketing .

Previous ed. entered under title. Includes index.

ISBN: 978007299989 (alk. paper) 007299989-6 (alk. paper)

LCCN: 2008002053

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K452 2007

Dewey Class. No.: 658.8

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Marketing /