The Co-operative University of Kenya

Global Marketing :Foreign Entry, Local Marketing & Global Management (Record no. 328)

MARC details
000 -LEADER
fixed length control field 00621nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210316114321.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140428b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263627
040 ## - CATALOGING SOURCE
Original cataloging agency CUK
Transcribing agency CUK
Language of cataloging eng
Modifying agency CUK
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .J63 2009
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 269
Personal name Johansson, Johny K.
245 ## - TITLE STATEMENT
Title Global Marketing :Foreign Entry, Local Marketing & Global Management
Statement of responsibility, etc. Johny K. Johansson.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 648 p. :
Other physical details xvii, 648 p. :
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 270
Topical term or geographic name as entry element Export marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Karen Karen 28/04/2014 1 HF1416 .J63 2009 014647 02/02/2018 15/01/2018 1 28/04/2014 General book

© Cooperative University Library Karen, P. O. 24814-00502 Karen Nairobi Nairobi Kenya
Tel.: +254 020 8891401-4