The Co-operative University of Kenya

Global Marketing :Foreign Entry, Local Marketing & Global Management

Johansson, Johny K.

Global Marketing :Foreign Entry, Local Marketing & Global Management Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, 2009 - xvii, 648 p. : xvii, 648 p. : 29 cm.

Includes index

9780071263627


Export marketing.

HF1416 / .J63 2009

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