Global Marketing :Foreign Entry, Local Marketing & Global Management
Johansson, Johny K.
Global Marketing :Foreign Entry, Local Marketing & Global Management Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, 2009 - xvii, 648 p. : xvii, 648 p. : 29 cm.
Includes index
9780071263627
Export marketing.
HF1416 / .J63 2009
Global Marketing :Foreign Entry, Local Marketing & Global Management Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill Irwin, 2009 - xvii, 648 p. : xvii, 648 p. : 29 cm.
Includes index
9780071263627
Export marketing.
HF1416 / .J63 2009