The Co-operative University of Kenya

Management of a Sales Force.

Spiro, Rosann L.

Management of a Sales Force. - 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich. - Boston : McGraw-Hill/Irwin, c2003. - xxiii, 564 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999.

Includes bibliographical references and indexes.

0072398876 (alk. paper) 0071198989 (international ed. : alk. paper)

2002027887


Sales management.

HF5438.4 / .S78 2003

658.8/1

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