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Managing The Customer Experience :

Smith, Shaun.

Managing The Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler. - London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002. - xvi, 254 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0273661957

LCCN: 2004297812

Nat. Bib. No.: GBA2-W3280

Subjects--Topical Terms:
Customer relations.
Relationship marketing.
Customer loyalty.

LC Class. No.: HF5415.5 / S65 2002

Dewey Class. No.: 658.812

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The Co-operative University of Kenya

Managing The Customer Experience :