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Marketing .

Etzel, Michael J.

Marketing . Michael J. Etzel, Bruce J. Walker, William J. Stanton - 14th ed. - Boston: McGraw-Hill/Irwin, 2007. - xxii, 706 p. : ill. ; 28 cm.

Includes bibliographical references (p. 640-663) and indexes.

ISBN: 0073016349 (alk. paper )9780073016344 (alk. paper)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S745 2007

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Marketing .