Marketing Management.
Kotler, Philip.
Marketing Management. Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Upper Saddle River, N.J. : c2003. - 1 v. (various pagings) col. ill. ; 27 cm. - Marketing Mnagement. .
Includes bibliographical references and indexes.
Marketing --Management.
HF5415.13 / .K64 2003
Marketing Management. Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Upper Saddle River, N.J. : c2003. - 1 v. (various pagings) col. ill. ; 27 cm. - Marketing Mnagement. .
Includes bibliographical references and indexes.
Marketing --Management.
HF5415.13 / .K64 2003