| 000 | 01139cam a22002894a 4500 | ||
|---|---|---|---|
| 999 |
_c8499 _d8499 |
||
| 001 | 12577727 | ||
| 003 | OSt | ||
| 005 | 20210408020609.0 | ||
| 008 | 011101s2002 njua b 001 0 eng | ||
| 010 | _a 2001055465 | ||
| 020 | _a0133768562 (hardback : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M288 2002 |
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aBasic Marketing Research : _bapplications to contemporary issues / _cNaresh K. Malhotra. |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2002. |
||
| 300 |
_axxxiii, 685 p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aFree student CD included: SPSS student edition 10.0 for windows. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT. | ||
| 650 | 0 |
_aMarketing research. _93311 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||