000			01729cam a2200421 i 4500
999			_c7356 _d7356
001			19621828
003			OSt
005			20210719115413.0
007			cr_|||||||||||
008			170504s2017 nyu ob 001 0 eng
010			_a 2017021887
020			_a0750657375
020			_z9781138213760 (pbk. : alk. paper)
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aNX634 _b.O582 2003
082	0	0	_a700.68/8 _223
100	1		_aO'Sullivan, Terry, _d1957- _eauthor.
245	1	0	_aCreative Arts Marketing / _cTerry O'Sullivan, Catherine O'Sullivan, Elizabeth Hill and Brian Whitehead.
250			_a3rd edition.
264		1	_aNew York : _bRoutledge, _c2017.
300			_aXVIII,360P.:
336			_atext _btxt _2rdacontent
337			_acomputer _bn _2rdamedia
338			_aonline resource _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aArts _xMarketing.
650		0	_aArts _xManagement.
700	1		_aO'Sullivan, Catherine, _d1956 December 5- _eauthor.
700	1		_aHill, Elizabeth, _d1960- _eauthor.
700	1		_aWhitehead, Brian, _eauthor.
776	0	8	_iPrint version: _aO'Sullivan, Terry, 1957- author. _tCreative arts marketing _b3rd edition. _dNew York : Routledge, 2017 _z9781138213777 _w(DLC) 2017018432
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cMON