| 000 | 00726nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c519 _d519 |
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| 003 | OSt | ||
| 005 | 20210408012217.0 | ||
| 008 | 140506b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750659383 | ||
| 040 |
_aCUK _cCUK _beng _dCUK |
||
| 050 |
_aHF5415.13 _b .W5 2005 |
||
| 100 |
_9615 _a Richard M.S.Wilson |
||
| 245 |
_aStrategic Marketing Management: Planning, Implementation and Control _cRichard M.S.Wilson and Colin Gilligan. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam,. _b Elsevier _c 2005 |
||
| 300 |
_axii, 867p.; . _c28cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_9617 _a Marketing--Strategy formulation. ; Market mix. |
|
| 700 |
_9618 _aColin Gilligan. |
||
| 942 |
_2lcc _cBOOK |
||