The Co-operative University of Kenya

marketing

This list contains 65 titles

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall c2009Availability: Items available for loan: Karen (2) Call number: HF5548.32 .L38 2009, ...
E-Commerce in the Asian context : selected case studies / edited by Renald Lafond, Chaitali Sinha.

by Lafond, Renald | Sinha, Chaitali | Institute of Southeast Asian Studies | International Development Research Centre (Canada).

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Institute of Southeast Asian Studies : International Development Research Centre, 2005Availability: Items available for loan: Karen (1) Call number: HF5548.325 A8 E11 2005.
E-Marketing Excellence : The Heart of E-busness / PR Smith and Dave Chaffey.

by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963- | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Online access: Table of contents | Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.1265 .S615 2002.
Essentials of Marketing Frances Brassington

by Brassington, Frances | Pettitt, Stephen.

Edition: 3rd ed.lMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Prentice Hall: Harlow England, 2013Availability: Items available for loan: Karen (1) Call number: HF5415 .B7 2013.
Essentials of Marketing / Jim Blythe, University of Westminster, Jane Martin, University of Chester.

by Lamb, Charles et al [author.] | Martin, Jane (Lecturer in marketing) [author.].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason,OH ; ohio : Thomson south western, 2006Availability: Items available for loan: Karen (10) Call number: HF5415 .B485 2006, ...
Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Higher Education, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (2) Call number: HF5415.2 .E894 2008, ...
Global Marketing :Foreign Entry, Local Marketing & Global Management Johny K. Johansson.

by Johansson, Johny K.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, 2009Availability: Items available for loan: Karen (1) Call number: HF1416 .J63 2009.
Grapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman.

by Balter, Dave | Butman, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Portfolio, 2005Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5827.95 .B35 2005.
Hospitality marketing : principles and practice / David Bowie and Francis Buttle.

by Bowie, David, 1951- | Buttle, Francis.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier / Butterworth-Heinemann, c2011Availability: Items available for loan: Karen (1) Call number: TX911.3 .M3B69 2011.
International Business : The Challenges of Globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

by Wild, John J | Wild, Kenneth L | Han, Jerry C. Y.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c2012Availability: Items available for loan: Karen (2) Call number: HD62.4 .W586 2012, ...
International Marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for loan: Karen (3) Call number: HF1416 .C375 2007, ... Items available for reference: Karen Not for loan (1) Call number: HF1416 .C375 2007.
International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Karen (2) Call number: HF1416 .C953 2004, ...
International Trade : an essential guide to the principles and practice of export / Jonathan Reuvid and Jim Sherlock.

by Reuvid, Jonathan | Sherlock, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London, UK ; Philadelphia, USA : Kogan Page, 2011Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Karen (1) Call number: HF1379 .R485 2011.
Introduction to Marketing Carl McDaniel, Charles W. Lamb and Joseph F. Hair

by McDaniel Carl.

Edition: 12th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : South Western Cengage Learning, ©2013Availability: Items available for loan: Karen (1) Call number: HF5415 .M33 2013.
Kellogg on Marketing / edited by Alice M. Tybout, Bobby J. Calder.

by Tybout, Alice M | Calder, Bobby J | J.L. Kellogg Graduate School of Management.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Mombasa (1) Call number: HF5415 .K4443 2010, Karen (1) Call number: HF5415 .K4443 2010, Nairobi (1) Call number: HF5415 .K4443 2010.
Management of a Sales Force.

by Spiro, Rosann L | Stanton, William J | Rich, Gregory A.

Series: McGraw-Hill/Irwin series in marketingEdition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Karen (3) Call number: HF5438.4 .S78 2003, ...
Manager's Guide to Marketing, Advertising, and Publicity / Barry Callen.

by Callen, Barry.

Series: Briefcase bookMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Karen (1) Call number: HF5415 .C2535 2010.
Managing The Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler.

by Smith, Shaun | Wheeler, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002Availability: Not available: Checked out (1).
Market-led Strategic Change transforming the process of going to market Nigel Piercy.

by Piercy, Nigel F.

Series: The marketing series. Professional developmentEdition: 4th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston Butterworth-Heinemann 2009Availability: Items available for loan: Karen (1) Call number: HF5415.13 .P54 2009.
Marketing : The Basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955- | Pareek, Niketh.

Series: The basicsMaterial type: Text Text; Format: print available online remote; Literary form: Not fiction Publication details: London ; New York : Routledge, 2010Online access: Table of contents | Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M664 2006 .
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