The Co-operative University of Kenya

MSc-Marketing,Innovation and Technology

This list contains 68 titles

Marketing and Financial Control, by A. S. Johnson

by Johnson, A. S.

Edition: [1st ed.] Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford Pergamon Press 1967Availability: Items available for loan: Karen (1) Call number: HF5415 .J53 1967.
Social Marketing JHA S.M

by Jha S.M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : Sage Publications, 1999Availability: Items available for loan: Karen (4) Call number: HF5414.J43 1999 , .., Nairobi (2) Call number: HF5414.J43 1999, ...
Marketing Channels a Management View Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia ; |a Mason, OH :. |b South-Western Cengage Learning, c2013Availability: Items available for loan: Karen (1) Call number: HF5415.129 .R67 2013.
Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3RD EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass Butterworth-Heinemann, 2008Online access: Table of contents,Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.55 .G86 2008.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2012Availability: Items available for loan: Karen (1) Call number: HF5823 .B387 2012.
Appropriate Technology Sourcebook.

by Ken Darrow.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA VIA Press. 1986Availability: Items available for reference: Karen 2 Not for loan (1) Call number: T49.5 .5A6 1986.
Basic Marketing : A Global-managerial Approach William D. Perreault, Jr., E. Jerome McCarthy

by Perreault, William D.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002Availability: Items available for loan: Karen (3) Call number: HF5415.13 .M369 2002, .., Nairobi (2) Call number: HF5415.13 .M369 2002, ...
Co-operative Marketing For Agricultural Producers / prepared by Margaret Digby and R. H. Gretton.

by Digby, Margaret, 1902- | Gretton, R. H.

Series: FAO agricultural development paper ; no. 53Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Rome : Food and Agriculture Organization of the United Nations, 1955Availability: Items available for loan: Karen (2) Call number: S401.U6 A13 1955, ...
Contemporary Marketing : wired / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L | Sandburg, Eric. Discovering your marketing career.

Series: The Dryden Press series in marketingEdition: 6nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1989Availability: Items available for loan: Karen (1) Call number: HF5415 .B53 1989.
Contemporary Marketing : wired / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L | Sandburg, Eric. Discovering your marketing career.

Series: The Dryden Press series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1977Availability: Items available for loan: Karen (3) Call number: HF5415 .B53 1977, .., Nairobi (2) Call number: HF5415 .B53 1977, ...
Discovery and Innovation :

by Fossum, Donna, 1949-.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publication details: NAIROBI: ACADEMY science publisher, c2006Online access: Click here to access online | Publisher description Availability: Items available for reference: Karen 2 Not for loan (3) Call number: T176 .D57 2006, ...
E-Marketing Excellence : The Heart of E-busness / PR Smith and Dave Chaffey.

by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963- | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Online access: Table of contents | Publisher description Availability: Items available for loan: Karen (1) Call number: HF5415.1265 .S615 2002.
Essentials of Marketing / Jim Blythe, University of Westminster, Jane Martin, University of Chester.

by Lamb, Charles et al [author.] | Martin, Jane (Lecturer in marketing) [author.].

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason,OH ; ohio : Thomson south western, 2006Availability: Items available for loan: Karen (12) Call number: HF5415 .B485 2006, ...
Essentials of Marketing Research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Higher Education, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Karen (2) Call number: HF5415.2 .E894 2008, ...
Fundamentals of Marketing/ Kibera, FN. and Waruingi, BC. An African perspective

by Kibera, FN | Waruingi, BC.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Nairobi, Kenya : Kenya Literature Bureau, c2009Availability: Items available for loan: Karen (20) Call number: HF5415.K53 1988, .., Mombasa (2) Call number: HF5415.K53 2009, .., Nairobi (7) Call number: HF5415.K53 1988, ... Not available: In transit (2).
Guerrilla Marketing Attack : new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1989Online access: Publisher description | Contributor biographical information Availability: Items available for loan: Karen (1) Call number: HF5415 .L476 1989.
Handbook of Marketing Planning by M.H.B. McDonald.

by McDonald, Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bradford, West Yorkshire : MCB Publications, ©1980Availability: Items available for loan: Karen (1) Call number: HF5415.13 .M33 1980.
Handbook of Sales and Marketing Management Len Rogers

by Rogers, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd 1987Availability: Items available for loan: Karen (1) Call number: HF5438 .R64 1987.
Information Technology Project Management / Kathy Schwalbe.

by Schwalbe, Kathy.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge, Mass. : Thomson/Course Technology, c2004Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Karen (1) Call number: HD30.2 .S3874 2004.
Innovation Competitiveness and Regional Integration

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ethiopia UNECA 2016Availability: Items available for reference: Karen Not for loan (1) Call number: HC 800.A8824333 2016 ..
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