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Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr.

By: Pearce, John A Contributor(s): Robinson, Richard B. (Richard Braden), 1947-Material type: Text

TextPublication details: Chicago : Irwin, c1997Edition: 6th edDescription: xxiii, 415 p. : ill. ; 26 cmISBN: 0256216606 (pbk.)Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4/012 LOC classification: HD30.28 | .P3385 1997

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The Co-operative University of Kenya

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr.