The Co-operative University of Kenya

Shopper, Buyer, and Consumer Behavior : Theory, Marketing Applications, and Public Policy Implications / Jay D. Lindquist, M. Joseph Sirgy.

By: Lindquist, Jay DContributor(s): Sirgy, M. JosephMaterial type: TextTextPublication details: Cincinnati, Ohio : Atomic Dog Publishing, c2003Edition: 2nd edDescription: xxii, 598 p. : ill. ; 27 cmISBN: 1931442088 (pbk.)Subject(s): Consumer behaviorDDC classification: 658.8/342 LOC classification: HF5415.32 | .L555 2003Also available in online textbook version.
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Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.32 .L555 2003 (Browse shelf(Opens below)) 1 Available 2022-6289

Includes bibliographical references and indexes.

Also available in online textbook version.

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