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Principles and Practice of Marketing David, Jobber [and] Fiona Ellis-Chadwick

By: Jobber, DavidContributor(s): Fiona Ellis-ChadwickMaterial type: Text

TextPublication details: London : Mc graw hill, 2013Description: xxxv, 885p.: illISBN: 9780077140007Subject(s): MarketingLOC classification: HF5415 | .J62 2013

List(s) this item appears in: MSc-Marketing,Innovation and Technology

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	Karen	HF5415 .J62 2013 (Browse shelf(Opens below))	1	Available		017729
Book	Nairobi	HF5415 .J62 2013 (Browse shelf(Opens below))	2	Available		013083

Includes glossary and index

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The Co-operative University of Kenya

Principles and Practice of Marketing David, Jobber [and] Fiona Ellis-Chadwick