The Pirate Inside : Building a Challenger Brand Culture within Yourself and Your Organization / Adam Morgan.
Material type:
TextPublication details: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2004Description: xii, 336 p. : ill. ; 24 cmISBN: 0470860820 (cloth : alk. paper)Subject(s): Brand name products -- Management | Brand name products -- Psychological aspects | Brand name products -- Planning | Creative ability in business | Corporate cultureDDC classification: 658.8/27 LOC classification: HD69.B7 | M665 2004Online resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Book
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Karen | HD69.B7 M665 2004 (Browse shelf(Opens below)) | 1 | Available | 2020-1559 |
Includes bibliographical references (p. [324]-329) and index.
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