TY - BOOK AU - Belch,George E. AU - Belch,Michael A. TI - Advertising and Promotion: An Integrated Marketing Communications Perspective SN - 0072536764 (alk. paper) AV - HF5823 .B387 2004 U1 - 659.1 21 PY - 2004/// CY - Boston PB - McGraw-Hill KW - Advertising KW - Sales promotion KW - Communication in marketing N1 - Includes bibliographical references (p. EN1-EN25) and index ER -