01219cam a22003374a 4500
8793
8793
13053827
OSt
20210920113730.0
030110s2004 maua b 001 0 eng
2003042015
0072536764 (alk. paper)
0071214380 (international : alk. paper)
DLC
DLC
DLC
pcc
HF5823
.B387 2004
659.1
21
Belch, George E.
(George Edward),
1951-
Advertising and Promotion :
An Integrated Marketing Communications Perspective /
George E. Belch & Michael A. Belch.
6th ed.
Boston :
McGraw-Hill,
c2004.
xxvi, 779, [67] p. :
col. ill. ;
28 cm.
McGraw-Hill/Irwin series in marketing
Includes bibliographical references (p. EN1-EN25) and index.
Advertising.
Sales promotion.
Communication in marketing.
Belch, Michael A.
7
cbc
orignew
1
ocip
20
y-gencatlg
lcc
BOOK
0
0
lcc
0
0
001
001
2021-01-15
DONATION FROM DELTA COLLEGE UK
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HF5823 .B387 2004
2021-0191
2021-01-15
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