TY - BOOK AU - Malhotra,Naresh K. TI - Basic Marketing Research: applications to contemporary issues SN - 0133768562 (hardback : alk. paper) AV - HF5415.2 .M288 2002 U1 - 658.8/3 21 PY - 2002/// CY - Upper Saddle River, NJ PB - Prentice Hall KW - Marketing research N1 - Free student CD included: SPSS student edition 10.0 for windows; Includes bibliographical references and indexes ER -