TY  - BOOK
AU  - Lamb,Charles et al
AU  - Martin,Jane
TI  - Essentials of Marketing
SN  - 9780324407419 (print)
AV  - HF5415 .B485 2019
U1  - 658.8 23
PY  - 2006///
CY  - Mason,OH, ohio
PB  - Thomson south western
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -