TY  - GEN
AU  - Smith, P. R.
AU  -  Taylor, Jonathan
TI  - Marketing Communications: An integrated approach
SN  - 100749442654,139780749442651
AV  - HF5415.3 .S65 2004
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing -management
N1  - Includes index
ER  -