TY  - BOOK
AU  - Smith,Shaun
AU  - Wheeler,Joe
TI  - Managing The Customer Experience: turning customers into advocates 
SN  - 0273661957
AV  - HF5415.5 S65 2002
U1  - 658.812 21
PY  - 2002///
CY  - London, Boston, MA.
PB  - Financial Times Prentice Hall, Pearson Custom Publishing
KW  - Customer relations
KW  - Relationship marketing
KW  - Customer loyalty
N1  - Includes bibliographical references and index
ER  -