TY  - BOOK
AU  - Moeller,Leslie H.
AU  - Landry,Edward C.
AU  - Kinni,Theodore B.
TI  - The Four Pillars of Profit-Driven Marketing: how to maximize creativity, accountability, and ROI 
SN  - 0071615059 (alk. paper)
AV  - HF5415.13 .M59 2009
U1  - 658.8 22
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Communication in marketing
KW  - Rate of return
KW  - Profit
N1  - Includes bibliographical references (p. 214-219) and index
UR  - http://www.loc.gov/catdir/toc/ecip0823/2008031080.html
ER  -