TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic Marketing: a marketing strategy planning approach 
SN  - 9780073381053 (alk. paper)
AV  - HF5415.13 .M369 2009
U1  - 658.8 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes indexes
UR  - http://www.loc.gov/catdir/toc/ecip0825/2008034958.html
ER  -