TY  - BOOK
AU  - Semenik,Richard J.
TI  - Promotion and Integrated Marketing Communications
SN  - 0324062532 (core text with Info Trac)
AV  - HF5837 .S45 2002
U1  - 659.1 21
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western Thomson Learning
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -