TY  - BOOK
AU  -  Etzel, Michael J.
AU  -  Bruce J.Walker
AU  - William J. Stanton
TI  - Marketing
SN  - 0073016349 (alk. paper )9780073016344 (alk. paper)
AV  - HF5415 .S745 2007
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin, 
KW  - Marketing
N1  - Includes bibliographical references (p. 640-663) and indexes
ER  -