TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to Marketing Management
SN  - 9780073380964 (alk. paper)
AV  - HF5415.13 .P388 2008
U1  - 658.8 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 235-241) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0725/2007034680.html
ER  -