TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing: The core
T2  - Mcgraw-Hill/Irwin series in marketing
SN  - 978007299989 (alk. paper)
AV  - HF5415 .K452 2007
U1  - 658.8 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/IRWIN
KW  - Marketing
N1  - Previous ed. entered under title; Includes index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008002053.html
UR  - http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html
ER  -