TY  - BOOK
AU  -  Richard M.S.Wilson
AU  - Colin Gilligan. 
TI  - Strategic Marketing Management: Planning, Implementation and Control
SN  - 9780750659383 
AV  - HF5415.13  .W5 2005
PY  - 2005///
CY  - Amsterdam,.
PB  -  Elsevier
KW  -  	Marketing--Strategy formulation. ; Market mix
N1  - Includes bibliographical references and index.
ER  -