TY  - BOOK
AU  - Jain, Subhash. C
TI  - Marketing: : Planning & Strategy
SN  - 9780759338715
AV  - HF5415.13 .J35 2004
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson Custom
KW  - Marketing
KW  - Mangement
KW  - Case Studies
N1  - Companion to: Marketing planning & strategy ed. 2000
; includes Bibliographic References and Index
ER  -