TY  - BOOK
AU  -  Perreault, William D.
TI  - Basic Marketing : :  A Global-managerial Approach
SN  - 0071121102
AV  - HF5415.13   .M369 2002
PY  - 2002///
CY  -  Boston : 
PB  - McGraw-Hill, 
KW  - Marketing -management
N1  -  Includes bibiliographical references (p. 754-810) and indexes
ER  -