Basic Marketing
A Global-managerial Approach
Perreault, William D.
creator
text
xxu
Boston
McGraw-Hill
c2002
14th ed.
monographic
eng
xxxii, 815 [28] p. col. ill., maps 28 cm 1 computer laser optical disk (4 3/4 in.)
William D. Perreault, Jr., E. Jerome McCarthy
Includes bibiliographical references (p. 754-810) and indexes.
Marketing -management
HF5415.13 .M369 2002
0071121102
DLC
140429
20211123133731.0
011234
eng