TY  - BOOK
AU  -  Kotler, Philip
TI  - Social Marketing : Influencing Behaviors for Good
SN  - 9781412956475
AV  - HF5414 .K6 2008
PY  - 2008///
CY  - London
PB  -  	Sage
KW  - Social marketing
N1  - includes reference
ER  -