TY  - BOOK
AU  - Gummesson, Evert, 
TI  -  Total Relationship Marketing: b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm
SN  - 9780750686334, 075064463X (pbk.),
AV  - HF5415.55   .G86 2008
PY  - 2008///
CY  - Boston, Mass
PB  -  Butterworth-Heinemann
KW  - Relationship marketing
N1  -  Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99025381.html,http://www.loc.gov/catdir/description/els033/99025381.html
ER  -