TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management 
SN  - 0130336297
AV  - HF5415.13  .K64 2003
PY  - 2003///
CY  -  Upper Saddle River, N.J.
PB  - |b Prentice Hall
KW  - Marketing
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text;  Includes bibliographical references and indexes
ER  -