TY  - BOOK
AU  - Palmer, Adrian.
AU  - Palmer, Adrian.
TI  - Principles of Services Marketing
SN  - 9780077129514
AV  - HF5415.13 .P3242 2011
PY  - 2011///
CY  - London
PB  - McGraw-Hill
N1  - includes index; Table of contents
ER  -