TY  - BOOK
AU  - MCDANIEL,CARL
AU  - Lamb,Charles W. and Jr.Hair F. Joseph
TI  - Marketing Essentials
SN  - 139781111221928
AV  -  HF5415 M33
PY  - 2012///
CY  - Austraria
PB  - Cengage learning
KW  - Marketing
N1  - includes bibliographical reference and index
ER  -