TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael F.
TI  - Advertising
SN  - 9780078028915 (pbk.) acidfree paper
AV  - HF5821.A74 A48 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references (pages 458-473) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1205/2010940142-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1205/2010940142-t.html
ER  -