The Co-operative University of Kenya

New Marketing Strategies : Evolving Flexible Processes to Fit Market Circumstances / Ian Chaston.

By: Chaston, IanMaterial type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 1999Description: vii, 199 p. : ill. ; 24 cmISBN: 0761962018; 0761962026 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .C513 1999Online resources: Publisher description | Table of contents only
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HF5415.13 .C513 1999 (Browse shelf(Opens below)) 1 Available 2022-5785
General book General book Karen
HF5415.13 .C513 1999 (Browse shelf(Opens below)) 2 Available 2024-0407

Includes bibliographical references and index.

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