The Co-operative University of Kenya

International Business : The Challenges of Globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

By: Wild, John JContributor(s): Wild, Kenneth L | Han, Jerry C. YMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 6th edDescription: xxviii, 481 p. : col. ill., col. maps ; 28 cmISBN: 9780132555753Subject(s): International business enterprises -- Management | International tradeDDC classification: 658/.049 LOC classification: HD62.4 | .W586 2010
Contents:
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.
List(s) this item appears in: marketing
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General book General book Karen
HD62.4 .W586 2012 (Browse shelf(Opens below)) 1 Available 2022-0322
General book General book Karen
HD62.4 .W586 2012 (Browse shelf(Opens below)) 2 Available 2022-0323

Includes bibliographical references (p. 437-458) and indexes.

Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.

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