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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2004Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: 0072536764 (alk. paper); 0071214380 (international : alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2004
List(s) this item appears in: Public relations and advertising | marketing
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HF5823 .B387 2004 (Browse shelf(Opens below)) 1 Available 2021-0191

Includes bibliographical references (p. EN1-EN25) and index.

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