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Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert A. (Robert Allen), 1944-Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN: 0131421840Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .K47 2004
List(s) this item appears in: marketing
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Karen
HF5415.135 .K47 2004 (Browse shelf(Opens below)) 1 Available 2020-3767
Book Book Karen
HF5415.135 .K47 2004 (Browse shelf(Opens below)) 2 Available 2020-3768

Includes bibliographical references and indexes.

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